City Love: What Millennials Want Most in a City is a Thriving Job Market (What Else?)!
It can be a lot like falling in love, really. It starts with the daydreams about that perfect tall, dark and handsome brownstone walkup near the river. Some will make lists and analyze the options to death, while others “just know”, in their heart of hearts, the city they want to settle down with in, regardless of how it ranks “on paper”.
Well, to find out what people look for in a city, and which cities they end up choosing as their ideal, Abodo surveyed 2,000 people born between 1982 and 1998, more affectionately known as “millennials” (or “darn millennials”, if you’re in marketing). And what did they say was THE most important quality in their dream city? A thriving job market, what else? All millennials except for the youngest ranked it at the very top, with affordable rent or home prices in second place. And it makes sense, considering a source of income and an affordable roof over your head tend to be pretty essential!
Ah, but does the dream match the reality? Most people won’t take the risk of breaking up with their current city, unless they can guarantee a good trade up, right? Well, much like a Tinder date, NYC and SF don’t really live up to the profile, according to this survey. Though they check out in the all-important job market department, they both lack affordable rent/home prices (second on most Millennials’ priorities lists) and quality public school systems (though, to be fair, none of the cities in the survey, save for Seattle, actually have highly rated public school systems, incredibly!). But hey, they could very well make up for those shortfalls in pure charm, right?
Ah, but the real question. The real question is: how does a thriving job market compare to good pizza? Well, our friends at Adobo were clever enough to ask that too! Though everyone values jobs more than pizza (I guess that’s the responsible thing to do) it looks like the East South Central region ranked good pizza pretty close to a good job market, whereas New England gave them a bit of distance. Honestly, East South Central has their priorities straight.
Does your dream city live up to your expectations? Do you agree that a good job market and affordable rent are the most important qualities?
*For the whole study, check out Abodo’s post.