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Are Job Boards Outdated?

Are Job Boards Outdated?

We can all agree on something: generalist job boards are not seeing their best times. Famous large-scale job boards have shown a decline in revenue per posting as they face competition from those that focus on niche markets (targeting jobs [...]

Resume mistakes

10 Mistakes You’re Probably Making on Your Resume

Consider your resume your foot in the door to a potential job. If it’s not error-free and in the appropriate format, hiring managers won’t even dive in to see if you’re qualified for the role. But sometimes resume mistakes go [...]


4 Challenges for PR Professionals, and How to Overcome Them

Once you’ve got your dream job in public relations, you might assume you can sit back and enjoy the ride. Not so. PR professionals have several challenges to constantly overcome, and it’ll take effort on your part to make sure [...]


8 Must-Have Resume Keywords That Will Land You a Job in PR

  Even if you have a degree in Public Relations or Communications, sometimes accurately describing your own work experience is the hardest task of all. You’re too close to the situation, and you often can’t view your resume with an [...]


7 Tips for Surviving Your First Entry Level PR Job

  Whether you’re fresh out of college or you’ve had a couple internships, your first entry level PR job will throw you more than a few curve balls. Expect to learn more practical knowledge in the first four to six [...]


Career Outlook for Public Relations in 2013 and Beyond

From the Olympics to presidential elections and enough headlines and scandals to entertain us for years to come, 2012 was a busy year for public relations professionals. Fortunately, for those looking to break into the business and those hoping to [...]


4 Steps to Crafting the Most Convincing Cover Letter for PR

I couldn’t have explained the importance of a strong PR cover letter better myself: “…nothing could be more basic to the art and science of communication than writing a simple and persuasive document presenting a case, supporting it with facts, [...]


Stand Out by Finding Your Niche in Public Relations

Niche marketing, or marketing that is targeted to specific audiences, is essential for businesses to create demand and a loyal following for their product, brand, or service. The same tactics can be applied to your public relations career. The more [...]


The Evolution of Public Relations: How Social Media Has Changed the Game

Although not every firm may agree on what exactly constitutes traditional public relations, most can consent to the reality that the PR game has changed since the advent of social media. The offline tactics that were used 15 years ago [...]


Agency vs. In-house: Career Advice for Public Relations Pros

PR professionals constantly debate which is better – agency or in-house? If your curiosity sparks, and you’re wondering what it might be like to work on the other side, there are a few things to consider before jumping in. Each [...]