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What Does Your Job Title Mean?

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Senior PR Associate. Digital Media Manager. Content Marketing Coordinator. Do these job titles make a difference in your career? Should you really worry about the title you have? Job titles play a big role in today’s work environment, both for recruiters and job seekers.­ It’s a controversial matter and can cause a lot of disturbance within your workplace.

The right job title can give you a warm feeling of importance and recognition, establishing your role within the company’s hierarchy, and therefore, your level of responsibility and possibilities of career growth. So, to keep it simple: yes, it’s a valuable asset to be used wisely.

Job title vs Job role

The job title is the name of a position filled by an employee within a company while the job role is the routine set of of tasks undertaken by a person in that position. The ideal job title should reflect your day-to-day responsibilities, though not all job functions are clear based on title alone. Companies that work within the online marketing industry are especially good at creating specific job titles. Content Marketer, Link Building Campaign Manager, Digital Engagement Manager, PPC Account Manager are some of existing titles.

Job title vs Communication

First and foremost, a job title is used to give a label of an employee to the public’s eyes and define their identity within the organization. While in a startup – where everyone does a little bit of everything – it might not necessarily be so important, in a big corporation, with several different departments and functions, job titles are an essential part of your identity.

The purpose of a job title is to establish the primary responsibility of a given position. An Investors Relations Manager, for example, would be the person to contact about any financial related communications concerns; a Public Relations Manager, on the other hand, would most typically be the person to contact for statements about a new product launch or an interview with an executive about the direction of the company. This differentiation facilitates communication within departments and with potential clients too, making up for better business transactions.

Job title vs Salary range

Job titles provide a very efficient way to verify how your payment measures up against your colleagues and other professionals in the same industry. An underpaid employee is an unhappy employee, especially if they are aware of their market value and talent. “If an employee with a title of Junior Engineer believes that she is a far better programmer than her counterpart with the title Senior Architect, this will indicate to her that she may be underpaid and undervalued.” says Ben Horowitz, co-founder of Andreessen Horowitz.

In that case, the right thing to do would be to review your job responsibilities and verify if it’s in line with what other people within the same position are doing, and also if your salary is within the industry’s range. If not, you can negotiate with your boss for a raise and possibly delegate tasks within your department to enhance your efficiency.

Job title vs Career

A CNN article states how important job titles are, especially for your career in the long run. Even if within your company, it does not make a big difference whether you are the PR Manager or a PR Specialist, it can impact in your career later on. When you apply for a job, your resume is seen as a record of your experience and your job titles should reflect that accurately. “When your head of sales interviews for her next job, she won’t want to say that despite the fact that she ran a global sales force with hundreds of employees, her title was “Dude.”

In the end, job titles are far more than just a name to include in your resume. You should keep in mind that it should to be in tune with your daily responsibilities and with your salary. If you feel it needs to be changed, you should approach your boss and explain why you feel that way.

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