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Performance Marketing Manager

Full-time
USA - New York, NY
17 Jan

Our client is seeking for a Performance Marketing Manager who wants to perform a wide variety of data-driven tasks and is passionate about swimming in data to uncover actionable insights to contribute on North America's overall digital marketing strategy development, audience insights and segmentation, media planning & investment, and e-commerce performance.

The candidate needs to be an excellent communicator and comfortable turning data into visualizations that are easily understood and discussing results with multiple internal teams.

Responsibilities:

  • Analyze the effectiveness of marketing campaigns and tactics such as looking at traffic, conversion rates, open rates, and participation in programs etc.
  • Identification of opportunities for process improvement and innovative solutions to marketing analytics challenges
  • Data cleansing/processing -- work with IT to create automated processes to ingest and cleanse data from multiple data sources, partners, and vendors
  • Data management -- work with IT to develop and maintain databases that support marketing analysis.
  • Plan and manage a digital (search, display, social) campaigns from start to finish with moderate supervision
  • Work with digital team to manage campaign timings, delivering all deliverables to agreed-upon deadlines
  • Oversight of bid management, campaign builds, and ad copy/creative developed by in-house team and/or third parties/freelance creatives
  • Compile data for wrap up reporting and case studies based on campaign performance
  • Support the development of campaign tracking and reporting documents (execution, pacing documents)
  • Identify opportunities for budget reallocation and other media investment opportunities

Qualifications:

  • 5+ years relevant performance marketing, digital media planning and buying experience is required
  • Experience managing and leading a team
  • Understanding of direct response social media advertising
  • Experience with SEO planning and optimization
  • Strong analytic skills, with the ability to identify optimization opportunities
  • Background in digital reporting, specifically multi-channel
  • Solid understanding of CRM, ESP, DMP, DSP integrations is a plus
  • Ability to thrive in a fast-changing environment
  • Media agency management experience is a plus 

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