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Digital Director

USA - New York, NY
16 Mar

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Job Title: Digital Director

Department: Communications


Center Background: The Center for Reproductive Rights (the Center) is the premier global legal organization dedicated to advancing women's reproductive health, self-determination, and dignity. Its mission is straightforward and ambitious: to advance reproductive health and rights as fundamental human rights that all governments around the world are legally obligated to protect, respect, and fulfill. Headquartered in New York City, the Center has regional offices in Bogota, Geneva, Kathmandu, Nairobi, and Washington, DC and a staff of more than 170 diverse professionals. Its annual operating budget is approximately $30 million, the result of an extraordinary growth trajectory; the Center is now poised for a new phase of significant expansion through its next Strategic Plan.

The Center's game-changing litigation and advocacy work, combined with its unparalleled expertise in constitutional, comparative, and international human rights law, have transformed how reproductive rights are understood by courts, governments, and human rights bodies worldwide. It has played a key role in securing landmark legal victories in the (...) Latin America, Africa, Asia, and Eastern Europe on issues including access to life-saving obstetrics care, contraception, safe abortion services, and comprehensive sexuality information, as well as the prevention of forced sterilization and child marriage. It has brought groundbreaking cases before national courts, (...) Committees, and regional human rights bodies, led the development of historic, proactive legislation advancing robust protections for reproductive rights, and has built the legal capacity of women's rights advocates in more than 60 countries.

To learn more about the Center for Reproductive Rights, go to (...)


About the Position: The Digital Director will oversee the day-to-day operations of the digital team and oversee the digital and social media strategy for the organization. The Digital Director will manage a team of social media experts, digital strategists and online fundraising marketers for the organization's global operations. In this refreshed role, the Digital Director will report to Chief Marketing and Communications Officer (CMCO) and serve as the primary liaison between the department and the organization.


The Digital Director will have a big picture, campaign-focused strategy, a deep understanding of the audience journey and audience expansion through use of social and must be skilled at rapid response. The digital department will ensure all communications to audiences are in the form of high quality, sharable content meant to drive attention to the (...) and global work of the organization. The Digital Director will design campaigns to be measured with a goal of deepening and diversifying audience engagement, increase the Center's visibility, and drive audience growth with an eye to drive fundraising efforts.

This position will be based in New York City.


 The Digital Director's primary job responsibilities include, but are not limited to:

  • Oversight of the day-to-day operations of the digital department. Build and manage a high functioning, agile team with depth in social and digital campaign expertise.
  • Serve as the primary leader for the social and online strategy of the organization.
  • Conceive, develop and execute high-results campaigns that raises the Center's profile, drives awareness and builds support for the organizations' domestic and global work.
  • Develop holistic and integrated digital marketing and communications plans to drive the Center's mission, vision and strategy with communications management team.
  • Oversee direct response fundraising strategy and content.
  • Oversee production of high quality content across all digital platforms and targeted distribution to drive awareness back to the organization.
  • Lead all rapid response strategy and communication online.
  • Analyze and report campaign statistics, making recommendations for better use of channels and/or creating new social channels with a meaningful strategy to deepen engagement and drive audience growth.
  • Play a crucial strategic role to continually survey the digital landscape for upcoming opportunities and challenges'and work with colleagues within the department and program leads for coordinating strategies for responding to them, often on very tight timelines.


  • Minimum of 10 years of relevant digital and social media experience with direct team management.
  • Successful track record of developing and leading digital strategies, online fundraising programs, and campaigns in a fast-paced, mission-driven environment.
  • Deep experience in digital/social campaign for a global audience.
  • Experience effectively managing rapid response online.
  • Knowledge of all online channels and using innovation to improve and/or implement new channels and tools to increase awareness.
  • Strong interpersonal, leadership, problem-solving, and mentoring skills, and a calm, diplomatic demeanor'even in times of intense pressure.
  • Experience managing a three+ person team required.
  • Exceptional writing, editing and messaging skills.
  • Strong verbal communication skills and ability to communicate effectively.
  • Proficiency with project management tools. experience with Asana a plus.
  • Extremely sharp organizational skills and ability to manage large volumes of projects, tasks, and files effectively simultaneously.
  • Ability to function well in a fast-paced environment with a wide variety of strong personalities. sense of humor.
  • Ability to travel within and outside the (...) as needed.
  • Deep dedication to the Center's mission, values, and strategic objectives.
  • Bachelor's degree required
  • Advanced degree communications, journalism or related field highly preferred.

Critical Position Qualities:

Strategic Thinker: The ability to apply big picture and long-term thinking to problem-solving and decision-making.
Decisiveness: Consistently makes sound decisions in a timely manner supportive of the Center's mission, core values, and strategic objectives.
Accountability: Holds themselves and others accountable.
Transparency: Consistently applies openness and honesty in communicating decisions and plans to team members.
Commitment to Learning: Promotes a culture of learning by modeling inquisitiveness and an openness to viewing mistakes as an opportunity to learn and improve.
Passion for Coaching and Mentoring Staff: Creates opportunities for learning with a focus on harnessing skills for the future development of team members.
Collaborative: Willingness to invite and listen to different views and opinions across all levels of the institution.
Adaptive/Flexibility: Ability to adapt to and work effectively within a variety of situations and with various individuals and groups. Understanding and appreciating different and opposing perspectives, adapting one's approach as the requirements of a situation change. Seeking "Out of the box" thinker.

Compensation: The Center offers a competitive salary commensurate with experience and a comprehensive benefits program.


How to apply: The Center for Reproductive Rights is partnering with Chaloner on our search for a Marketing Director. A cover letter, resume, contact information for three references, and a portfolio must be included in your application to be considered for this role. Your portfolio should include examples of digital campaigns and other work you've conceived and led to raise previous organization's profile and visibility.

Please send your materials to:

Amy Segelin, Partner at Chaloner: ((...))


The Center for Reproductive Rights is an equal opportunity employer, committed to inclusive hiring, and dedicated to diversity in our work and staff. We strongly encourage people from all groups and communities to (...)