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Communications Director

Full-time
USA - South San Francisco, CA
20 Dec

Your Opportunity

Are you interested in being part of positive changes in child welfare services?

Founded in 1975 with locations across California, Aspiranet is a trusted neighbor, partner and care provider that exists to help families thrive. With personalized care, Aspiranet offers a unique blend of services including foster family support, residential care, adoption services, services for foster youth transitioning to adulthood, mental health services, intensive home-based care, and community-based family resources. We celebrate our values of respect, integrity, courage and hope through our work, and most importantly, our people.

Aspiranet staff gain inspiration from human connection and understand that success is the product of teamwork. We seek champions for our mission and those committed to excellence.

Your Impact

Reporting to the Chief Executive Officer, the Director of Communications will lead the communications strategy and execution-including public relations, media campaigns, digital presence, community engagement and overall brand awareness-to consistently articulate Aspiranet's mission to all external and internal stakeholders. As a member of the senior leadership team, this individual will partner with Division Directors and the CEO on a variety of strategic initiatives, including the development and execution of targeted campaigns for engaging donors, resource families, and future employees, in order to increase their affinity with Aspiranet.

Your Skills and Duties

In partnership with senior leaders, collaborate on the creation of a comprehensive internal and external communications strategy that will enable Aspiranet to maximize our community awareness and social impact through key initiatives.
Serve as a communications "visionary," consistently bringing an understanding of communications trends, best practices and technologies and how these might be best utilized given our organizational goals and resources.
Lead and mentor our team of dedicated communications professionals to help them achieve success in their roles; work with individual team members to support their professional development goals; be an advocate for the communications team, and advocate for cutting-edge resources
Oversee the Aspiranet brand execution, internally and externally, consistent with the brand guidelines
Collaborate with program staff to nurture development of impact stories and encourage sharing of stories with internal and external stakeholders.
Develop and execute a staged engagement strategy for donors, resource families, and future employees in order to increase their affinity with Aspiranet.

Education and Work Experience

Bachelor's degree in Marketing, Communication, Business Administration, English, Public Administration, or related field
Minimum of 10+ years of communications and marketing experience including employee supervision; familiarity with a variety of the field's concepts, practices, and procedures; experience in nonprofit communications and fund development is a plus
Experience retaining brand standards and disseminating branding across an organization
Knowledge of developing marketing messaging campaigns and overseeing design and production of marketing materials with portfolio examples
Excellent analytical, written and verbal communication and presentation skills, with proven success tailoring messages to a variety of audiences, particularly in translating complex policy and advocacy work to a diverse range of stakeholders.
Ability to develop and enhance strong communications standards, workflows and branding guidelines while disseminating content across multiple mediums, including social media, newsletters, and more.
Experience in developing media placement and public relations strategies
Understanding of digital marketing principles including lead generation and conversion, marketing automation platforms, CRM, social media, search
Meets all state required conditions of employment as set forth by Community Care Licensing for a licensed Community Care Facility; i.e. Fingerprint and Child Abuse Index Clearance, TB/Health Physical, valid California Driver's License and clean driving record (Motor Vehicle Report) if required to drive for this position.

Aspiranet engages in value-based decision making to create the best possible outcomes for our stakeholders, including our employees. We offer an excellent work environment and competitive benefits. If our values are inspiring to you and you thrive in a collaborative, team-based environment then Aspiranet may be the right choice for you. You may be one step closer to making a difference in a child, family, and community's life.

Compensation: Competitive DOE

Benefits: Benefits Overview

Aspiranet offers a competitive benefits package to full-time employees that are aimed at supporting your health and wellness, financial planning, work life balance, and protection from the unexpected. 

EEO/AA

Aspiranet is proud to be an equal employment opportunity employer; all applicants will be given full consideration under state, local, and federal law.