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Senior Marketing & Communications Specialist

USA - New York, NY
14 Sep

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On December 9, 2016, the (...) Department of Energy announced the establishment of the 10th Manufacturing USA Institute, the Rapid Advancement in Process Intensification Deployment (RAPID) Institute. Leveraging $70 million in federal funding and more than $70 million in cost-share commitments from partners, RAPID is focused on developing breakthrough process-related technologies to reduce cost and boost energy productivity and energy efficiency. RAPID will leverage approaches to process intensification and modular process design used in a variety of energy-intensive industries. In the chemical industry alone, these technologies have the potential to save more than $9 billion annually. For further information, visit (...)


 Develop a strategic, comprehensive communications & branding plan for RAPID.
 Create an "operating plan" that converts the strategic plan into action.
 Act as the owner of our website. Understand the key stakeholders we are trying to reach and build/refresh content on the website regularly; create presentations for stakeholders. Utilize and manage third party vendors as needed to develop/upgrade website.
 Conduct market research
 Oversee market data analysis and evaluation
 Develop marketing collateral, products and promotions; establish schedules and maintain deadlines
 Act as brand manager for RAPID. Ensure we are building brand equity with everything we do across the entire Institute – logo, document formats, press releases, website, CEO & CTO speeches, etc.
 Seek opportunities to put RAPID in the spotlight. Use all forms of communications, including press releases, news alerts, media engagement, email newsletters, digital and social media, etc.
 Identify your counterparts at the other Manufacturing Institutes. Follow what they're doing and bring best practices into RAPID's work.
 Be a key partner with our CTO in showcasing our partners and their work. Draft/edit success stories. Create a repository of media we can leverage (photos, videos, etc.)
 Work with DOE to identify opportunities for major events that give RAPID good exposure. For example, a visit from the Secretary of Energy to one of our partner locations.
 Be the point person between RAPID and AIChE – so that we coordinate and leverage the most we can in the area of communications and website/social media
 Work closely with AIChE's communication specialist, marketing director, and manager of content and community to ensure cohesion of message and branding.
 Work with the Director of Membership & Outreach to survey our members annually to gauge their satisfaction with RAPID & what we can do differently and/or how we can better service them


 Bachelor's degree in English, Journalism, Marketing or Communications required.
 4-6 years of work experience in fields such as marketing, corporate social responsibility, public affairs or other relevant discipline
 Excellent written and communication skills; ability to digest and distill complex subjects into clear messages; strong editing abilities
 Experience with web content management systems, web/image editing, community platforms and database systems. Familiarity with HTML preferred.
 Proven capacity to listen actively and synthesize multiple pieces of disparate information into a coherent vision that aligns with the Institute's strategy
 Must possess excellent organizational, planning and presentation skills
 Superior project management and time management skills; strong attention to details
 Strong knowledge and understanding of current trends in digital and media/social media
 Must be able to manage multiple priorities with completing and meeting deadlines
 Must be able to work independently or as part of a team
 Demonstrated experience working successfully within a highly collaborative and collegial organization
 Must be proficient in the use of Microsoft Office products

Interested candidate may email their resume and cover letter to ((...)).


All candidates must submit writing samples, including a press release. Please note the title of the position in the subject line of the email. Learn more about RAPID at https://(...)

The American Institute of Chemical Engineers is an Equal Opportunity (...)