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Senior Marketing Communications Specialist

RAPID MANUFACTURING INSTITUTE
On December 9, 2016, the U.S. Department of Energy announced the establishment of the 10th Manufacturing USA Institute, the Rapid Advancement in Process Intensification Deployment (RAPID) Institute. Leveraging $70 million in federal funding and more than $70 million in cost-share commitments from partners, RAPID is focused on developing breakthrough process-related technologies to reduce cost and boost energy productivity and energy efficiency. RAPID will leverage approaches to process intensification and modular process design used in a variety of energy-intensive industries. In the chemical industry alone, these technologies have the potential to save more than $9 billion annually. For further information, visit www.aiche.org/RAPID


Responsibilities:

  • Develop a strategic, comprehensive communications & branding plan for RAPID.
  • Create an "operating plan" that converts the strategic plan into action.
  • Act as the owner of our website. Understand the key stakeholders we are trying to reach and build/refresh content on the website regularly; create presentations for stakeholders. Utilize and manage third party vendors as needed to develop/upgrade website.
  • Conduct market research
  • Oversee market data analysis and evaluation
  • Develop marketing collateral, products and promotions; establish schedules and maintain deadlines
  • Act as brand manager for RAPID. Ensure we are building brand equity with everything we do across the entire Institute – logo, document formats, press releases, website, CEO & CTO speeches, etc.
  • Seek opportunities to put RAPID in the spotlight. Use all forms of communications, including press releases, news alerts, media engagement, email newsletters, digital and social media, etc.
  • Identify your counterparts at the other Manufacturing Institutes. Follow what they're doing and bring best practices into RAPID's work.
  • Be a key partner with our CTO in showcasing our partners and their work. Draft/edit success stories. Create a repository of media we can leverage (photos, videos, etc.)
  • Work with DOE to identify opportunities for major events that give RAPID good exposure. For example, a visit from the Secretary of Energy to one of our partner locations.
  • Be the point person between RAPID and AIChE – so that we coordinate and leverage the most we can in the area of communications and website/social media
  • Work closely with AIChE's communication specialist, marketing director, and manager of content and community to ensure cohesion of message and branding.
  • Work with the Director of Membership & Outreach to survey our members annually to gauge their satisfaction with RAPID & what we can do differently and/or how we can better service them

Education/Qualifications:

  • Bachelor's degree in English, Journalism, Marketing or Communications required.
  • 4-6 years of work experience in fields such as marketing, corporate social responsibility, public affairs or other relevant discipline
  • Excellent written and communication skills; ability to digest and distill complex subjects into clear messages; strong editing abilities
  • Experience with web content management systems, web/image editing, community platforms and database systems. Familiarity with HTML preferred.
  • Proven capacity to listen actively and synthesize multiple pieces of disparate information into a coherent vision that aligns with the Institute's strategy
  • Must possess excellent organizational, planning and presentation skills
  • Superior project management and time management skills; strong attention to details
  • Strong knowledge and understanding of current trends in digital and media/social media
  • Must be able to manage multiple priorities with completing and meeting deadlines
  • Must be able to work independently or as part of a team
  • Demonstrated experience working successfully within a highly collaborative and collegial organization
  • Must be proficient in the use of Microsoft Office products

Interested candidate may email their resume and cover letter to recruitment@aiche.org. All candidates must submit writing samples, including a press release. Please note the title of the position in the subject line of the email. Learn more about RAPID at https://www.aiche.org/RAPID.


The American Institute of Chemical Engineers is an Equal Opportunity Employer 

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