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Communications Associate

USA - Baltimore, MD
19 Jul

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The Annie E. Casey Foundation is a private philanthropic organization that works to build a brighter future for the nation's children by strengthening families, building paths to economic opportunity and transforming struggling communities into safer and healthier places to live, work and grow. The Foundation distributes grants to organizations that help states, cities and neighborhoods improve the lives of children and families.

Position Summary
The Foundation seeks a communications associate who will support its Strategic Communications team by executing digital communications strategies, fostering engagement and strengthening relationships with internal and external audiences. The communications associate will contribute to a broad range of online communications tactics, including social media platforms, websites and email campaigns. This position will be relied upon for editorial and technical skills and solid judgment about sharing and engaging in online communities.

The communications associate reports directly to the senior communications manager for digital communications and works closely with a number of consultants as part of the digital team.

Primary Duties and Responsibilities
• Produce well-written and engaging social media content (text and multimedia) for Foundation accounts, as well as for grantees, partners and others. Social media content must be aligned with the Foundation's brand and standards for accuracy, as well as bipartisan and respectful engagement, and comply with the organization's lobbying restrictions.
• Nurture strategic relationships with influencers, journalists and partners on social media and cultivate opportunities for Foundation staff to contribute their expertise to ongoing conversations, news stories and external blogs
• Coordinate the development and scheduling of social media posts to ensure the Foundation is regularly publishing content across multiple accounts and platforms each day
• Regularly monitor the performance of social media posts to support the ongoing development of increasingly engaging and shareable content
• Collaborate with the senior communications manager and consultants to ensure the successful development and implementation of paid or sponsored content on social media
• Write, manage and edit website content; prepare or design accompanying or featured visuals; and collaborate with program officers and other communications staff in developing content
• Post approved content to Foundation websites using a set of content management systems
• Coordinate the development of new intranet resources in partnership with the Foundation's Business Technology unit, formulating strategies, defining information architecture and finalizing content
• Create, edit, review and publish regular content updates (text and visuals) for the Foundation's intranet and develop special features and editorial projects, as assigned
• Maintain the Foundation's digital assets library and provide support and training to users
• Assist the development of the Foundation's electronic newsletters by creating content, editing and designing, as needed
• Manage the Foundation's email lists, ensuring compliance with applicable SPAM laws
• Exhibit sensitivity to and respect for diversity in personal, professional and business relationships on behalf of the Foundation and seek to use the Foundation's resources equitably with regard to race, ethnicity and gender
• Demonstrate awareness and appreciation of the Foundation's mission, values, standards, principles and programs, drawing on Casey's knowledge management system, intranet, website, staff development sessions and other learning opportunities

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree and a minimum four to five years full-time professional experience in digital media marketing and communications, preferable in nonprofit or public-sector communications.

Essential Skills and Abilities
• Excellent writing and editing skills a must; experience blogging or writing for websites beneficial
• Professional experience managing Facebook, Instagram and Twitter accounts on behalf of an organization required; expertise in paid advertising on social media a plus
• Experience with Expression Engine, Jive N or other content management systems preferred
• InDesign, Photoshop, MailChimp proficiency and basic HTML coding preferred
• Understanding and facility with a wide range of public relations practices, including media relations
• Must be a quick thinker with demonstrated problem-solving skills and strong interpersonal skills and able to work independently, collaborate with team members and help guide the work of vendors and consultants
• Must have experience meeting goals amidst competing priorities and tight deadlines
• Successful experience as a member of a dynamic and effective team

Tools and Equipment Used
Telephone, copiers, computer with Microsoft Office applications

Physical Demands/Work Environment
The work is performed primarily in an office setting with some travel required.

This is a non-exempt position. Starting salary is commensurate with experience. A strong benefits package will be provided.

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