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Digital Marketing Specialist

USA - University Park, PA
07 Jun

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Digital Marketing Specialist


Strategic Communications is seeking an inbound marketer with strong analytical skills who is willing to develop his or her career in the digital marketing field and enjoys teamwork. As an integral part of the brand strategy team, we are looking for someone to create, analyze, and track paid search marketing campaigns, with an understanding of digital marketing tactics (specifically organic/paid search and social). The person in this position will assist in planning and managing online advertising campaigns and coordinating timelines and budgets with our internal partners. Typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience. Skills and Qualification required: Working knowledge of various paid marketing channels including paid search, retargeting, and video pre-roll; knowledge of Google Adwords platform; strong verbal and written communications skills; and, exceptional analytical and project management skills.


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