To plan, implement, and coordinate public information for the Palmdale Water District; and perform a variety of professional and highly technical tasks relative to the community, communications, and public relations. To act as the agency spokesperson in dealing with the media and community groups.
SUPERVISION RECEIVED AND EXERCISED
Receives administrative direction from the General Manager/CEO.
EXAMPLES OF ESSENTIAL DUTIES - Duties may include, but are not limited to, the following:
Manage the activities of the Public Outreach Unit. Establish the workflow surrounding all District publications, electronic media, outreach at community events, school and adult education programs.
Manage media information; serve as District spokesperson with print & electronic media; establish and maintain a portfolio of media contacts; prepare/direct the preparation of news releases, opinion pieces, letters to the editor, rebuttals, and other communications to explain and promote the District's programs, activities, and position; consult with the Board, General Manager, Assistant General Manager and other District staff concerning methods for communicating the District's mission and position.
Plan and manage community outreach and activities; network with other water district to develop and coordinate public outreach messages and advocacy on behalf of the Board.
Monitor state and federal legislation and regulatory issues; ensure legislators are apprised of District activities and events affecting their constituents. Provide input and commentary on legislation as authorized by the Board; alert management as to issues and opportunities (eg: grants) arising from legislative or regulatory actions.
Respond to requests for information from the public, media, and legislators' staff; interpret and communicate complex issues and technical data to others with limited technical knowledge of the subject matter.
Direct and participate in the development of the District publications program including informational brochures, flyers, reports, videos, and multi-media presentations; design and prepare written materials including speeches, letters, and articles for use by the Board and other District managers.
Develop strategic partnerships with other government agencies and private sector entities in communicating areas of common interest to the public using a variety of media or activities.
Represent the District to outside organizations and committees and provide staff assistance to these respective groups.
Develop and implement systems, policies and procedures for the crisis communication program.
Develop effective working relationships with legislative staff, local public officials, and civic groups; promotes and presents the District's interests and position.
Read and remain current on breakthroughs in communications technologies, water, politics and emerging issues related to the District's operations and policies.
Act as the Public Information Officer for the District's Emergency Response Plan.
Responsible for updating and maintaining the content of the District website.
Supervise and participate in the development and administration of the Public Affairs budget.
Select, train, motivate and evaluate personnel; provide and coordinate staff training; conduct performance evaluations; implement discipline procedures; maintain discipline and high standards necessary for the efficient and professional operation of the department.
Build and maintain positive working relationships with co-workers, other District employees and the public.
Perform related duties as assigned.
Principles and practices of community and public relations, advertising, and design.
Media relations, promotional writing and collateral development.
Desktop publishing software and design.
Possess excellent interpersonal communication skills.
Analyze communication issues and special projects related to public relations.
Identify and interpret technical and numerical information.
Organize, implement and direct community and public relations operations and activities.
Conduct training classes for District staff in the area of crisis communication.
Interpret and explain pertinent PWD and departmental policies and procedures.
Develop and monitor a public relations and media relations budget.
Develop and recommend policies and procedures related to public relations activities.
Establish and maintain effective working relationships with those contacted in the course of work including District staff and the general public.
Develop brand and image.
On a continuous basis, sit for prolonged periods of time; intermittently twist to reach office equipment; walk and stand in office and at public counter; bend and kneel while retrieving files; perform simple grasping and fine manipulation; use telephone; write and use keyboard to communicate through written means; run errands; and lift, carry, push, pull 25 pounds.
Use a computer, Microsoft Office Suite and desk-top publishing software.
Communicate clearly and concisely, both orally and in writing.
Hear normal conversation sufficient to accomplish duties, in person and/or on the telephone; vision must be sufficient to accomplish the duties of the position which may include operating a District vehicle.
Experience and Training
Any combination of experience and training that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be:
A minimum of five years' experience in public and media relations, communications and crisis management.
A bachelor's degree or equivalent from an accredited college or university with major course work in business administration, public relations, public administration or a related field.
License and Certificate:
Possession of, or ability to obtain, a valid California driver's license. Must have a driving record acceptable to the District.